Team Savvy

At Savvy Beautiful Books, we co-create custom books with select clients. We specialize in cookbooks and culinary narratives, but our professional experience ranges from business biographies to lifestyle and art books. (We happily do those too.) Our careers have spanned book and magazine publishing and content strategy to award-winning art direction, design, writing, and editing. If you are a writer, chef, cook, business owner, or publisher looking for an expert editorial and design team to shepherd your idea into print, talk to us.

Jennifer Cockrall
Head of Projects

Jennifer is the award-winning author of best-seller Food and the City (translated into three languages), Food Artisans of the Okanagan, and tawâw: Progressive Indigenous Cuisine, which she co-authored with chef Shane Chartrand. A graduate of the Simon Fraser University Book Publishing Program, Jennifer has a track record of navigating the publishing world. She has helped other creators write and complete their books. Jenn believes everyone has stories to tell and recipes to share. She’s here to help you do it.

Mifi Purvis
Head of Editorial

Mifi works with new and seasoned writers to bring out their best. She’s an award-winning editor and writer who has elevated the work of other award-winning writers with her sense of story and her editorial skills. The former editor of Food For Thought magazine, her writing has also appeared in many local and national magazines, and she has an extensive background in strategic communications. Mifi knows you want a cookbook. Even better, she knows how to guide you through one.

Kim Larson
Creative Director

Kim is an art director, creative director, and designer behind dozens of award-winning photoshoots, spreads, and magazines. She’s versatile and unconventional, and she has the creative edge you need to make your book’s style, vision, and message stand out. Kim brings her own decades of experience and her wide professional networks to your project—she’s connected with the country’s best stylists, illustrators, and photographers. She definitely wants your cookbook to become everyone’s dog-eared favourite.